Managing lists and subscribers
On Newsletter lists you group subscribers, and on Subscribers you add, edit and assign them to lists. A subscriber's status is Active, Unsubscribed, Bounced or Complained – only active subscribers receive campaigns.
Lists
On Newsletter lists, click New list to create one (name, description, status). A list can be Active or Archived. Click a list to see its members; Add subscriber lets you pick an existing subscriber or add a new one – if the email already exists, it is simply attached to the list. Remove only takes the subscriber off that list; their data is kept.
Subscribers
On Subscribers, New subscriber lets you enter the email, first and last name, status and lists, plus the consent date and source. You can search by name or email and filter by status, list and deliverability. Select several subscribers to add them to a list, verify them or delete them in one go.
A subscriber's page shows their lists, consent details, bounce count and Sending history: which campaign they received when, and whether they opened it or clicked.
Statuses
- Active – receives campaigns.
- Unsubscribed – used the unsubscribe link in an email.
- Bounced – email to this address cannot be delivered.
- Complained – the recipient marked the email as spam.
Only active subscribers receive a campaign. Someone on several of the selected lists still gets it only once.
Deliverability check
When you add or import subscribers, each address is checked automatically: is it well-formed, is it a disposable address, and does its domain accept email. Run the check again anytime with Verify. Active addresses found undeliverable are set to Bounced so they receive nothing; if the address becomes valid later (for example you fix a typo), it goes back to active.
Deletion
Deleting a subscriber permanently anonymizes their personal data (email, name, IP address), while the campaigns' aggregate statistics are kept.