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AI settings: the voice profile

On the Settings → AI tab (AI writing voice) you set how the editor's AI should write: voice summary, keywords, tone and copy density. Changes only affect future AI generations; existing text stays as it is.

The tab is in the System group. Whenever the editor's AI rewrites or writes a block, it receives this voice profile.

The fields

  • Your original brief – what you entered when the site was launched; shown for reference.
  • Voice summary – one or two sentences on how the copy should sound. It goes into the instructions of every block-level AI call.
  • Voice keywords – comma-separated adjectives; at most 20, each at most 60 characters.
  • Tone (optional) – Warm, Direct, Playful, Formal or Editorial.
  • Copy density (optional) – Minimal, Balanced or Content-rich.
  • Detected industry – from the original brief; for reference.

Save with Save voice profile.

Tips

  • Describe the brand, not the AI: "thoughtful, craft-led, editorial" beats "write professionally".
  • Three or four adjectives plus one sentence on what to avoid usually works best.
  • Changing the profile does not rewrite existing text. To get a block in the new voice, use the AI rewrite on it.